Hello! I hope you’ve had a brilliant bank holiday weekend. I’m back today with a very unexpected blog post and I’m not quite sure where to begin with this one. The reason I start every single YouTube video with exactly the same sentence is so I don’t spend ages figuring out what to say (which definitely helps, although often instead I’ll spend ages faffing with my background or realise I’ve forgotten to charge my battery, so I reach for the spare one only to find I have forgotten to charge that one as well, and by then my coffee has gone cold so I decide to make another one and then it’s time for bed…) You get the idea. Let’s rewind. 

A few weeks ago I was on a weekend break and I woke up to a twitter notification announcing the short lists for the Blogosphere Awards. When I clicked onto it and saw I’d been shortlisted for Blogger of the Year 2019. I could not believe my eyes. I was speechless. Several weeks later I’m still pinching myself. I’ve been nominated along side four very talented and amazing bloggers: Steph, from Nerd About Town, Zoe London, Vix Meldrew, and Shloka from The Silk Sneaker. You should definitely invest some time checking out their content if you don’t already know them. 

Mr Carrington Blogger

It was the day after April fools day, and the previous morning I’d played a little prank on my friends by putting a letter under their hotel room door on the hotel’s headed paper saying that they were being asked to vacate the hotel due to complaints from guests regarding them playing George Ezra too loud in the early hours of the morning. Which they fell for! Honestly I thought signing off with ‘Au Revior’ might have given it away but it turns out they skim read it and focused on the evacuate part! Opps… I’m a bad friend. So when I saw this tweet my first thought was they were getting even with me and it was another practical joke. I had to click through the tweet several times before I could believe it was real. 

I spent the rest of the morning in a happy daze, the sort where you can’t really concentrate on anything because you keep feeling excited. Also my good pal Luke was nominated for Instagrammer of the year, which was the icing on the cake. I couldn’t think of anyone more deserving. 

Now I want to touch a subject that’s been weighing on my mind recently and I feel like I want to get it off my chest without this turning into a negative post. I just want to share these thoughts in the hope that they will help some other bloggers / creatives who might be reading this and also tell you why this nomination means so much to me. 

Something I’ve been talking about recently on twitter and Instagram is I’ve noticed a few bloggers who’s content I’ve loved reading completely vanish in the past few months. Their blogs are no more and they don’t seem to be on social media any more.  Only a year or so ago, twitter would be full of bloggers having banter, whether is debating dinner choices or discussing a new fragrance, the community was there, and it was a really welcoming and supportive one. I honestly think if I hadn’t found some of these guys online and had their support I would have given up a long time ago. 

I’ve seen a handful of bloggers (mostly male – I realise this may be a coincidence or other blogging genres may be exactly the same but these are the ones I’ve noticed) hint that they’ve lost all faith in the blogging world because of opportunities going to the people who have a large following on Instagram, which a quick check on social blade informs us they have gained by using ‘bots’. If you have no idea what I’m talking about, have you ever had someone follow you, like a few pictures, write a generic comment only to unfollow you a few days after you’ve followed them back? Well in most cases it’s because the person has paid for a service to do that, so any engagement they’ve had with you has been fake and essentially they’ve tricked you into following them. And after speaking about this on my Instagram stories I received a few DM’s confirming that this is the reason why some people have given up and others are considering it.

I also had a friend recently say to me that they ‘don’t follow any male bloggers because they all have fake followings’. 

Now personally I don’t use the title ‘male blogger’ any more because most of my content is suitable for everyone (providing you like bargain stores, random hauls, travel, gin and most importantly can put up with me) and I don’t want to limit anyone taking the time to look at my content to any particular niche. But when I was starting out this was the category I guess I felt I fell in to more so for my love of fashion and these were the people I was most likely to compare myself to.

If I think back to when I was starting out, I would look at other guys Instagram accounts and see classic photographs of them outside the white Georgian houses of Kensington sponsored by high street brands and feel pretty intimidated by how fast their following was growing. I knew I shouldn’t, but I couldn’t help but compare myself and question what I was doing wrong. Within months people who had started out at a similar time to me had passed 10k followers (which on Instagram gives you the ability to add ‘swipe up’ links to your stories, a hugely beneficial tool to promote your own content, share things you love and be more appealing for brands to want to work with you. 

I did feel pretty disheartened by this at the time and felt like there wasn’t really a place for me. I’d been followed only to be unfollowed by people I thought might actually be interested in my content and it felt awful. I want to acknowledge that because I know it’s how a lot of people are currently feeling.  

As I say I don’t want this to become a negative post, but I just felt like I had to mention it as it makes me appreciate this nomination so much more knowing how hard I’ve worked for every single one of my YouTube subscribers, Instagram followers, or blog readers and I hope it shows anyone reading this that you don’t have to have the large following, a new outfit every day, or anything else that you think could be limiting you in order to achieve something. 

Mr Carrington Blogger

I also think it’s always a good idea to look back and reflect on how far you’ve come every once in a while. I guarantee if you take the time to look back you’ll be amazed at some of the things you’ve achieved. This time last year, 20k subscribers on Youtube or a Blogosphere Nomination are things I could only dream of and I feel incredibly lucky that somehow people have stumbled across my content and stuck around regardless of my inability to call Poundland by it’s actual name or my sweat issues (anyone remember the mattress review during the London heatwave where an anti sweat pad had managed to slip down my arm just in time for the thumbnail? Thinking back perhaps the sticky side was meant to stick to my t-shirt and not my armpit).

If you put all of your energy into creating the content you enjoy, and stop worrying about what other people are doing or numbers I promise you will feel a whole lot better and people will start to notice you. Personally I am really missing some of the raw, real and genuine blogs I used to read, and in an age where we as men are encouraged to be more open and ‘talk’ more I hope they make a return, and I’d encourage anyone thinking of throwing in the towel to persevere.

To end this post I want to say a massive thank you to anyone who took the time to nominate me. If you would like to vote for me for Blogger of the Year 2019 here is the link. It means the world. And of course to wish everyone nominated this year the best of luck at the awards. I’ve heard there is going to be a gin bar so we are in for a good night!

Photography: Mooie Fee



  1. April 22, 2019 / 8:37 pm

    You know what Iwan, it’s a very daunting place to be amongst all these apparently successful Instagram ears and bloggers. As I’ve said on more than one occasion, to hear that you got despondent, gives the rest of us hope! My blog has only been going since last September but I try and post 3x a week, a generic post, a video/YouTube post and a focus on post. I started using Instagram everyday and my following is quite large for someone who has only just started out, in a fortnight it jumped from 10 – 40 and has been steadily growing ever since. I love your YouTube videos (I’m about 3 behind) you keep it real and make us laugh in the process. I took on board what you said about just be yourself to be successful and it will come. I also have just started a Podcast to see if that might be something I could keep going with and just see what happens. If you’ve seen my insta account you’ll know I’m really bad at taking selfies! 🤣 Instagram is actually a fun medium to work with as you can pick up moments (although up until yesterday I had for the first time ever run out of data!). It must feel awfully lonely sometimes being in this sea of ladies on YouTube, but you’re channel is fun and engaging and I like to shop Occasionally in the shop where everything is £1. You give me ideas and inspiration for my own channel do Thank You for that and I hope you achieve the award. Kaye x

    • mrcarringtonblogs
      April 22, 2019 / 9:19 pm

      Thank you so much! Good luck with your blog! Sounds like you are enjoying it which is the main thing 🙂

  2. Heidi Avera
    April 22, 2019 / 10:11 pm

    Mr. Carrington, You are such a sincere loving person. I can see how this has hurt you in a truly deep 💔 way. I hope that the true and real story tellers will step in and guide the world of the www.

    • mrcarringtonblogs
      April 24, 2019 / 11:10 pm

      Ahh thank you! I’m ok 🙂

  3. April 23, 2019 / 7:02 pm

    What a lovely personal post! It’s so nice to see writers open up and share their inner feelings with one another. Let this post become an inspiration to others. Thank you Iwan for sharing.

    • mrcarringtonblogs
      April 24, 2019 / 11:10 pm

      Thank you for taking the time to read 🙂

  4. April 23, 2019 / 8:47 pm

    Instagram is really frustrating! Every day I get new followers, I don’t follow back as I only follow people who are of interest to our brand. I then check my numbers a few days later and I’m back at the same levels. Its really frustrating to attract genuine followers.

    You would have though Instagram would have blocked accounts who follow people then unfollow in quick succession across multiple accounts. It doesn’t seem a hard thing to identify. Those accounts should be suspended and if they’re allowed to return exposure should be limited until trust is reestablished.

    Sorry nearly went into full rant mode there.

    Congratulations on the nomination for your blog. Keep up the good work and greater success will soon follow.

    • mrcarringtonblogs
      April 24, 2019 / 11:11 pm

      I hear you! Thank you so much 🙂

  5. Dara Boyer
    April 23, 2019 / 11:40 pm

    Hi Mr. Carrington! I am a fifty something mother of 4 from Canada and I found your YouTube channel this Christmas. Having me as a viewer probably won’t entice any hip brands to work with you, but think you are a wonderful, handsome, industrious young man and I love watching your channel. Keep up the goid work!

    • mrcarringtonblogs
      April 24, 2019 / 11:12 pm

      Ahh thank you so much Dara! 🙂

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